In a landscape where artificial intelligence (AI) is increasingly encroaching on gig jobs, Fiverr is taking a unique stance. On Wednesday, the freelancing platform unveiled a groundbreaking “Fiverr Go”, Fiverr AI Program aimed at enabling users to train AI on their own work and utilize it for future creative endeavors. This initiative, called the Personal AI Creation Model, is a key component of the broader Fiverr Go initiative designed to allow freelancers to harness the power of AI automation as an asset rather than fearing replacement.
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Acknowledging the Gig Economy’s Struggles
As per comments from tech journalist Brian Merchant, the initiative is a response to a growing cultural emphasis on supporting gig workers in the face of AI’s rapid advancement. He asserts, ‘Instead of letting creators be exploited, Fiverr Go ensures they receive proper credit and compensation while giving them unprecedented tools to scale their work.’ CEO Micha Kaufman echoed this sentiment, stating, ‘This is about making our freelancers irreplaceable, not obsolete.’
A troubling report from a late 2024 Harvard Business Review study found a significant drop in demand for creative jobs due to tools such as ChatGPT and AI-based image generators like Midjourney, Stable Diffusion, and DALL-E. Gig workers already face fierce competition, lacking the traditional job benefits that provide safety nets. Now, they find themselves up against generative AI systems, which can create code, write, design images, produce audio, and make videos, all without the need for basic human needs like sleep.
A Unique Strategy Amid Industry Changes
Fiverr’s approach stands out, particularly when many companies are opting to replace human workers with AI automation. While competitors such as Upwork and PeoplePerHour have adopted AI assistants, Fiverr’s method of directly involving its creators in AI development is a first. Merchant states that if done correctly, this engagement can be beneficial, stating, ‘In theory, this seems to be the right way to engage AI, with workers in mind as long as the terms are good, approved by workers and creators, and actually equitable.’ However, there are concerns about whether Fiverr will truly deliver on this promise or if it will become mere lip service, as seen in past initiatives from companies like Adobe.
More: Find Your Fiverr Gig Rank & Analyze Profile
Empowering Creators with Control
Fiverr’s AI Creation Model allows freelancers to maintain control over their creative processes and rights. This includes the flexibility to configure their AI models and set prices for their services. The program will cater to various categories, including voiceover, songwriting, graphic design, copywriting, and marketing. Clients can either purchase AI-generated work directly from freelancers or use it for inspiration to commission their specific projects.
However, leveraging AI for personal use isn’t without cost. The AI Creation Models are priced at $25 a month, with participation initially limited to top-tier freelancers. Additionally, access to the AI personal booking assistant is bundled within the Seller Plus Premium plan at $29 per month. Freelancers must weigh the potential advantages and costs to determine their interest in this pioneering offer.
Frequently Asked Questions
What is the Fiverr AI program?
The Fiverr AI program allows gig workers to train AI on their own work and utilize it for future projects, aiming to empower freelancers rather than replace them.
How does the AI Creation Model benefit freelancers?
The AI Creation Model gives freelancers control over their creative process, rights, and the ability to configure AI tools and set their prices.
What are the costs associated with the Fiverr AI program?
The AI Creation Models cost $25 a month, and the AI personal booking assistant is available as part of the Seller Plus Premium plan for $29 a month.
Who can access the AI Creation Model?
Initially, access to the AI Creation Models is limited to top, vetted freelancers on the Fiverr platform.
Which categories are included in Fiverr’s AI program?
The AI program covers categories such as voiceover, songwriting, graphic design, copywriting, and marketing.
